{"id":7246,"date":"2019-06-01T08:09:13","date_gmt":"2019-06-01T08:09:13","guid":{"rendered":"https:\/\/www.presbyuniversity.edu.gh\/site\/?page_id=7246"},"modified":"2022-02-15T12:09:46","modified_gmt":"2022-02-15T12:09:46","slug":"kojo-kakra-twum","status":"publish","type":"page","link":"https:\/\/www.presbyuniversity.edu.gh\/site\/kojo-kakra-twum\/","title":{"rendered":"Kojo Kakra Twum [PhD]"},"content":{"rendered":"<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"2\"><strong>Mphil, B.Sc, PhD<br \/>\n<\/strong><\/td>\n<td rowspan=\"5\" width=\"20%\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8530 size-medium\" src=\"https:\/\/i0.wp.com\/www.presbyuniversity.edu.gh\/site\/wp-content\/uploads\/2021\/12\/tuwm-01.jpg?resize=300%2C281&#038;ssl=1\" alt=\"\" width=\"300\" height=\"281\" srcset=\"https:\/\/i0.wp.com\/www.presbyuniversity.edu.gh\/site\/wp-content\/uploads\/2021\/12\/tuwm-01.jpg?resize=300%2C281&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.presbyuniversity.edu.gh\/site\/wp-content\/uploads\/2021\/12\/tuwm-01.jpg?resize=1024%2C960&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.presbyuniversity.edu.gh\/site\/wp-content\/uploads\/2021\/12\/tuwm-01.jpg?resize=768%2C720&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.presbyuniversity.edu.gh\/site\/wp-content\/uploads\/2021\/12\/tuwm-01.jpg?resize=288%2C270&amp;ssl=1 288w, https:\/\/i0.wp.com\/www.presbyuniversity.edu.gh\/site\/wp-content\/uploads\/2021\/12\/tuwm-01.jpg?w=1175&amp;ssl=1 1175w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/td>\n<\/tr>\n<tr>\n<td width=\"35%\">Position:<\/td>\n<td width=\"40%\">Lecturer<\/td>\n<\/tr>\n<tr>\n<td>Faculty:<\/td>\n<td>School of Business &amp; Economics<\/td>\n<\/tr>\n<tr>\n<td>Department:<\/td>\n<td>Department of Marketing and Entrepreneurship<\/td>\n<\/tr>\n<tr>\n<td>Campus:<\/td>\n<td>Okwahu<\/td>\n<\/tr>\n<tr>\n<td>Location:<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Phone:<\/td>\n<td>0246462686<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Email:<\/td>\n<td>twumkojo@presbyuniversity.edu.gh<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Twitter:<\/td>\n<td>@kojotwum2<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Linked In:<\/td>\n<td><a href=\"https:\/\/www.linkedin.com\/in\/twum-kojo-7571b7118\/\">Kojo Kakra Twum<\/a><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Google Scholar:<\/td>\n<td><a href=\"#\">Kojo Kakra Twum<\/a><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><strong>Brief Profile:<\/strong><\/p>\n<p>I am a marketing researcher and trainer. i have qualifications in HND Marketing, Bsc Marketing, Mphil Marketing, and Pursuing PhD Marketing. i have been involved in a number of customer service and marketing training for public and private institutions in Ghana. I teach marketing courses such as Services Marketing, Principles of Marketing, Corporate Social Responsibility and Ethics, International Marketing, Sales Management, Marketing Research, Integrated Marketing Communications. I aspire to be a marketing data analyst, using marketing intelligence generated from Big Data to improve marketing practice.<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><strong>Research Interests:<\/strong><\/p>\n<p>I have research interest in service marketing, international marketing, social marketing and marketing analytics<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\"><strong>Publications and Conferences<\/strong><\/p>\n<ul>\n<li>Export Marketing Strategy and Export Performance of Ghanaian SMEs. Prof. Robert Hinson and <strong>Kojo Kakra Twum<\/strong>. Aalborg IBC Conference 2016. Aalborg University- Denmark<\/li>\n<li><strong>Twum, K. K<\/strong>., Adams, M., Budu, S., &amp; Budu, R. A. A. (2020). Achieving university libraries user loyalty through user satisfaction: the role of service quality. <em>Journal of Marketing for Higher Education<\/em>. <a href=\"https:\/\/doi.org\/10.1080\/08841241.2020.1825030\">org\/10.1080\/08841241.2020.1825030<\/a>.<\/li>\n<li><strong>Twum, K. K.<\/strong>, Kosiba, J. P., Abdul-Hamid, I. K., &amp; Hinson, R. (2020). Does Corporate Social Responsibility Enhance Political Marketing? <em>Journal of Nonprofit &amp; Public Sector Marketing<\/em>. <a href=\"https:\/\/doi.org\/10.1080\/10495142.2020.1798850\">org\/10.1080\/10495142.2020.1798850<\/a>.<\/li>\n<li><strong>Twum, K. K<\/strong>., Yalley, A. A., Agyapong, G. K. Q., &amp; Ofori, D. (2021). The influence of Public University library service quality and library Brand image on user loyalty.\u00a0<em>International Review on Public and Nonprofit Marketing<\/em>,\u00a0<em>18<\/em>(2), 207-227.<\/li>\n<li><strong>Twum, K. K<\/strong>., Kwakwa, P. A., Ofori, D., &amp; Nkukpornu, A. (2021). The relationship between individual entrepreneurial orientation, network ties, and entrepreneurial intention of undergraduate students: implications on entrepreneurial education.\u00a0<em>Entrepreneurship Education<\/em>,\u00a0<em>4<\/em>(1), 39-66.<\/li>\n<li>Budu, S., Korkuvi, P. J., <strong>Twum, K. K.<\/strong>, &amp; Budu, A. A. (2021). Determining university library loyalty using library service quality of a public university in Ghana.\u00a0<em>Library Philosophy and Practice<\/em>, 1A-17.<\/li>\n<li><strong>Twum, K. K<\/strong>., Amaniampong, M. K., Assabil, E. N., Adombire, M. A., Edisi, D., &amp; Akuetteh, C. (2020). Tax knowledge and tax compliance of small and medium enterprises in Ghana.\u00a0<em>South East Asia Journal of Contemporary Business, Economics and Law<\/em>,\u00a0<em>21<\/em>(5), 222-231.<\/li>\n<li><strong>Twum, K.K.<\/strong>, Ofori, D., Agyapong, G.K.Q., &amp; Yalley, A. (2021). Intentions to Vaccinate Against Covid-19: A Social Marketing Perspective using the Theory of Planned Behaviour And Health Belief Model. Journal of Social Marketing.<\/li>\n<li><strong>Twum, K.K.<\/strong>, Ofori, D., Keney, G., Korang-Yeboah, B. (2021). Using the UTAUT, Personal Innovativeness, and Perceived financial cost to examine Student&#8217;s Intentions to use E-Learning. <em>Journal of Science and Technology Policy Management<\/em>.<\/li>\n<li>Adae, K.,Kosiba, J.P.,\u00a0Hinson, R.E.,\u00a0<strong>Twum, K.K<\/strong>.,\u00a0Newman, N.,Nutusgah, F. (2021). Responsible Management in Emerging Markets: A multisectoral focus. Palgrave Macmillan. Springer.<\/li>\n<li><strong>Twum, K. K<\/strong>., &amp; Yalley, A. A. (2021). Green Integrated Marketing Communication. In\u00a0<em>Green Marketing in Emerging Markets<\/em>(pp. 117-144). Palgrave Macmillan, Cham.<\/li>\n<li>Yalley, A. A., &amp; <strong>Twum, K. K.<\/strong> (2021). Green Consumer Behaviour. In\u00a0<em>Green Marketing in Emerging Markets<\/em>(pp. 61-92). Palgrave Macmillan, Cham.<\/li>\n<\/ul>\n<p style=\"text-align: center;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<a href=\"https:\/\/www.presbyuniversity.edu.gh\/site\/wp-content\/uploads\/2021\/11\/TWUM-CV-NEW.pdf\"> Download Copy of resume<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Mphil, B.Sc, PhD Position: Lecturer Faculty: School of Business &amp; Economics Department: Department of Marketing and Entrepreneurship Campus: Okwahu Location: Phone: 0246462686 Email: twumkojo@presbyuniversity.edu.gh Twitter: @kojotwum2 Linked In: Kojo Kakra Twum Google Scholar: Kojo Kakra Twum Brief Profile: I am <a href=\"https:\/\/www.presbyuniversity.edu.gh\/site\/kojo-kakra-twum\/\" class=\"read-more\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"class_list":["post-7246","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Mphil, B.Sc, PhD Position: Lecturer Faculty: School of Business &amp; Economics Department: Department of Marketing and Entrepreneurship Campus: Okwahu Location: Phone: 0246462686 Email: twumkojo@presbyuniversity.edu.gh Twitter: @kojotwum2 Linked In: Kojo Kakra Twum Google Scholar: Kojo Kakra Twum Brief Profile: I am a marketing researcher and trainer. i have qualifications in HND Marketing, Bsc Marketing, Mphil 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