The Presbyterian University, Ghana has obtained accreditation to run Master of Science (M.Sc.) in Marketing Strategy programme. The programme offers the following:
Aim of the Programme
The aim of the programme is to train students with knowledge and industrial-oriented competencies and skills in marketing strategy to meet emerging and contemporary issues of marketing.
Entry Requirements into the M.Sc. in Marketing Strategy Programme
An applicant may be admitted into the Programme,
- have obtained a good first degree (at least a Second-Class Lower Division) in an appropriate field of study from the Presbyterian University, Ghana or/and an accredited University.
- Applicants with a Third-Class or Pass degree with at least three years working experience (Such candidate would be admitted after passing a selection interview).
- International applicants who obtained their first degrees other than Presbyterian University, Ghana and other accredited Ghanaian institutions, would seek equivalence from the Ghana Tertiary Education Commission (GTEC) before admission will be granted.
The Structure of the M.Sc. in Marketing Strategy Programme is as follows:
FIRST SEMESTER
| COURSE CODE | TITLE | CREDIT HOURS |
| MSCM 601 | Consumer Behaviour | 3 |
| MSCM 603 | Marketing Strategy | 3 |
| MSCM 605 | Digital Marketing | 3 |
| MSCM 605 | Integrated Marketing Communication | 3 |
| PMBA 611 | Entrepreneurship & Small Business Management | 3 |
| PUCM 603 | Research Methods | 3 |
| MSCM 609 | Brands Management | 3 |
| PMBA 630 | Practitioner Series | 3 |
| 21 | ||
SECOND SEMESTER
| COURSE CODE | TITLE | CREDIT HOURS |
| MSCM 602 | Strategic Sales & Partnership Management | 3 |
| MSCM 604 | Managerial Finance in the Digital Era | 3 |
| MSCM 606 | Strategic Marketing and Planning | 3 |
| MSCM 608 | Managing Marketing Teams | 3 |
| MSCM 610 | International Marketing Strategy | 3 |
| Elective | Elective (Choose one) | 3 |
| PUCM 604 | Dissertation | 6 |
| 24 | ||
ELECTIVE COURSES
| COURSE CODE | TITLE | CREDIT HOURS |
| MSCM 612 | Sports Marketing | 3 |
| MSCM 614 | Political Marketing | 3 |
| MSCM 616 | Social Marketing Strategy | 3 |
| MSCM 618 | Tourism Marketing | 3 |
Duration of the programme:
The duration for completion of the M.Sc. in Marketing Strategy shall be one (1) year.
Target:
The programme targets business executives both marketers and non-marketers in industry, and in academia, and any graduate who seeks knowledge and skills in Marketing Strategy
How to Apply
Online Application:
Purchase E-voucher at GH₵200 using Mobile Money by visiting the University’s website: www.presbyuniversity.edu.gh.
For further enquiries, call or WhatsApp: 0501510034 / 0244705695.